After reading all the thoughtful blog posts about advertising, I decided to focus on a simple form of advertising, company logos. Why are brand name logos like Target and McDonald's so intriguing? I seem to be drawn to both of these logos and feel like logos that are simple and clear-cut are most effective. Logos that have too much going on are so hectic that is pushes me away from them. The Harley Davidson logo is one that has a lot of words and is almost confusing. I also think it says a lot about the company though. Selling motorcycles shows that the company is tough, like the logo. What are some of your favorite company logos? What do you think the logo says about the company?
(images via: http://lenovoblogs.com/designmatters/files/2009/09/Target-Logo-copy.jpg, http://tokyo5.files.wordpress.com/2009/04/mcdonalds-logo.jpg, http://makingmarketing.files.wordpress.com/2009/11/harley-davidson-logo1.jpg)
See, I think what makes a logo pop is one or both of two things: Individuality and Color. By making a logo easy to recognize and remember (which kind of goes along with simplicity), they're assuring that people will know what the logo stands for. The other bit is the color scheme. By picking a vibrant yet simple color scheme (yellow and red, for example), an advertiser assures recognition and vibrancy. That's what I think, at least.
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