The Walt Disney Company is one of the most well known and beloved companies here in America. Today, Disney expanded its family. The company purchased Marvel Entertainment Inc, home of Spider-Man, the incredible Hulk, and X-men. And it was not cheap. It cost Disney a whopping $4 billion. This may seem like a good move because Disney only attracts a certain range of people. Disney shows like Hannah Montana and bands like the Jonas Brothers only attract the teenage girl crowd. Now with Marvel included, Disney hopes to bring in the male audience more. The company now owns a catalog of 5,000 Marvel characters. Will this be enough to bring in the male age range of 8-18? Yes most likely it will. Movies like Iron Man certainly was attractive to that age range. Disney hopes to broaden their audience but what will happen to the kid-friendly attitude Disney currently has? Will the violent structure of Marvel put a dent in Disney's magical label? Could Disney lose an audience by promoting some racy content? On the other hand, will Marvel lose any audience by becoming 'Disneyfied'? This merge will be interesting to see when it occurs.
